We believe good data shouldn’t require a data team
We build AI that simplifies data management for hotel groups, education transport networks and logistics operators. Plain words, honest software.
At a glance
Founded
2023
Sectors served
3
Records cleaned
40M+
Team
International
Our mission
Clarity, confidence and control
Intuitive, intelligent AI that cleans and organises your information — so you can act with clarity, confidence and control.
Our vision
Trusted data for every operator
Every operator, whatever their technical background, able to understand and grow from their own data.
The people
The team behind your data
Transformation leaders, engineers and AI researchers — decades of enterprise data experience, brought to your engagement.
Business & technology transformation
Overall project engagement lead
35 years experience
Business transformation and technology across multiple industries — leader, principal and consultant, at home in difficult situations.
AI project lead & technical architect
Legacy systems · ERP · AI
Unix mainframes at the University of Washington, then database migration leadership at AT&T Wireless and UPS — directly relevant to the legacy platforms in scope.
Data fidelity & extraction science lead
PhD Theoretical Physics, Cambridge
US faculty posts in neuroscience and AI; research applied in defence. Extracts structured data from images and video, and validates that outputs faithfully represent the source.
Software engineer
Full stack · 10 years
Engineering manager and hands-on engineer across database, API and front end — a holistic view that makes projects easier to fix, improve and build.
IT infrastructure & support
30 years experience
Secure, reliable technology environments — primarily in highly critical banking and financial services.
AI & extraction engineering
Solution design & client integration
MS in AI/ML
Works with your subject-matter experts to turn systems, data structures and processes into the extraction mechanism design.
Extraction pipeline engineering
MS in AI/ML
Speed, efficiency and scalability of AI in production — pipelines that process years of transactional history quickly and cost-effectively.
Data integrity & transformation
MS in AI/ML
Keeps data accurate, complete and relationally consistent — from raw screen captures to clean, validated, ERP-ready datasets.
Extraction application design & development
Application & UI design
Leads the tooling that guides operators through systematic query sequences, captures output and feeds the AI parsing pipeline.
Data engineering & architecture lead
Ex-Director of Data Engineering
Led data systems at massive scale for one of the world’s largest technology companies — extracted data properly modelled, stored and ready for your target ERP.
Data engineer
Staging & loading
Builds the staging environment, transformation logic and loading processes that take raw extraction to migration-ready output.
What we stand for
Five values, applied daily
Simplicity
If a feature needs a manual, we redesign it. Every screen explains itself.
Empowerment
We build so you can do it yourself — and understand what happened, and why.
Accessibility
Priced, worded and designed for small teams — not just enterprises with data departments.
Integrity
Your data is yours. We show our working, flag our uncertainty and never oversell.
Human-centred innovation
AI is the engine, never the point. We measure success in hours handed back to humans.
Sound like your kind of company?
See the values in action — bring us one messy dataset.